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Located in the heart of Canada's Technology Triangle, Waterloo is a dynamic urban municipality in southwestern Ontario with a strong cultural and economic base. With a diverse population of 132,300, three renowned post-secondary institutions, global think tanks and major employers call Waterloo a great place to live, work, learn and play. Known globally as an Intelligent Community, Waterloo excels at innovation and collaboration - finding creative solutions to different challenges is one of our specialties.

Waterloo is a centre of growth and entrepreneurship that continues to adapt and expand to an ever-changing economy. People, businesses and investors move here and stay here for a reason - our ability to reinvent ourselves and to diversify our economy has created a balanced and rich lifestyle - one that has earned us a permanent spot on the global stage.       

Waterloo is home to over 50,000 students during the year. We attract some of the best and brightest in the world and we have three internationally acclaimed post-secondary institutions to thank. 

"There is a buzz about our city and we all feel it," says Mayor Jaworsky.

"Whether we are long-time residents, established community leaders, young students...or youth about to embark on a post-secondary journey, we all know that Waterloo is the place to be." 

The City of Waterloo's five-part video series, titled #whyWaterloo, explains our city's growing appeal.

In the video series, a selection of local businesses spanning different industries share what being in Waterloo means to their organization. Common themes like talent, collaboration, support and quality of life are prevalent throughout the series. 

#whywaterloo video series 




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